In order to turn research opportunities into meaningful ideas, we conducted a 1-hour group ideation session with 2 other capstone teams in class. It included brief context setting, quick divergent idea generation, and concept refinement.
Before the session, our team reviewed the research results again and refined our opportunity statements to make sure it was specific enough to foster productive brainstorming. We decided to focus on the following highlighted steps in the public speaking framework, because these are the aspects that most students struggle with.
Updated "How might we" Statement
- How might we design a solution to help students assemble an engaging speech or presentation?
- How might we design a solution that can support students in their practice and self- assessment efforts?
Activity 1. Worst Ideas
Participants were asked to each come up with as many bad ideas as possible and write them down in 2 minutes. We collected these ideas for internal discussions after the session, in order to avoid ideas that were not desirable or feasible.
Activity 2. Crazy 8s
Rapid ideation by sketching 8 ideas in 6 minutes. Participants were asked to quickly explain the top 3 concepts they had to the pod.
Activity 3. Braiding
We asked participants to pick one favorite concept from all the ideas presented from Crazy 8s, and further refine it by writing a short description and pain points it addressed, as well as sketching it on a worksheet in 8 minutes. All the worksheets were later pinned up for voting.
Concept Generating Matrix
Next, we ideated internally as a team. To do this, we created a concept-generating matrix with four of our insights on the left and our six principles across the top. We brainstormed ideas for each of the different quadrants. Each team member wrote down as many ideas as possible on post-its and placed them on the relevant quadrant on the matrix in two, 10-minute sessions. We used this format to make sure that we had considered each of our insights and principles in ideation phase.
After the team ideation session, we combined our ideas and ideas from in-class ideation session and did a concept sort. In this exercise, we grouped our ideas into themes (e.g., “peer community for support”, “real-time interaction”, “self practice aid”) to help us see similarities and differences. This sorting technique helped us identify the popular themes and ideas.
We picked four initial concepts from the most popular ideas to present for in-class critique.
According to the feedback, we further refined the ideas, which led us to the following 2 concepts. We picked Speech Builder as our final design concept due to its high desirability and versatility, but also aimed to incorporate elements of Feedback Tool to complete the three most important aspects in the public speaking framework.
Speech Builder helps you construct an engaging speech with expert prompts. Record and assemble voice clips to refine your story and prepare effectively.
Problem it addresses
Structuring a speech involves both technique and creativity. It can be difficult to do effectively and existing solutions are designed primarily for writing, not speaking. By recording and listening to clips, users can also practice and improve delivery.
Sales or product pitches, conference talks, job interviews, research presentations, potentially more
Feedback Tool facilitates gathering actionable feedback on your speech during physical or remote practice in front of others. It’s customizable, letting you focus on your goals and guiding your audience to easily provide meaningful feedback.
Problem it addresses
People practice speeches in front of friends and family because coaches or classes may not be an option. However, these audiences are not ideal because of emotional ties to the speaker or lack of experience.
Peer communities, group presentations, individuals practicing speeches in front of friends or family